Deflation Watch

Nitty-Gritty Deflation Insights from Adobe's Digital Price Index

By using immense amounts of digital data, the Adobe Digital Price Index provides more details about consumer product price deflation than traditional measurements.

Adobe's DPI analyzes transactions involving 15 billion website visits and 2.2 million products sold online.

Adobe’s May DPI showed price deflation in most of the consumer goods it tracks. Low-cost items saw the greatest price drops year-over-year with the exception of one category.

Read this excerpt from a June 15 Business Wire article:

Between April 2015 and April 2016, prices of the most expensive TVs dropped much faster than the cheapest TVs (26.0 percent versus 15.0 percent). In contrast, low-cost computers saw faster deflation than high-end computers (15.0 percent versus 4.0 percent). Appliances, computers, furniture, groceries, sporting goods and TVs saw month-over-month (MoM) deflation between 0.2 and 3.7 percent. Between April 2015 and April 2016, the DPI found that prices for appliances, computers, flights, furniture, sporting goods, TVs and toys dropped between 2.8 and 19.7 percent. In comparison, the U.S. Bureau of Labor Statistics’ (BLS) Consumer Price Index (CPI) reported YoY deflation between 0.3 and 16.1 percent for these categories, and slight inflation (0.4 percent) for airfares. In May, the Digital Economy Project saw an increase in job seeking and decrease in housing searches relative to recent months. …

The DPI uses transactional data on the actual quantities purchased and captures the data in real-time. Seven dollars and fifty cents out of every ten dollars spent online with the top 500 U.S. retailers go through Adobe Marketing Cloud. …

'Only Adobe tracks nearly 30 times the number of consumer goods as the CPI, along with over one billion visits to job search websites and over two billion visits to housing search websites,' said [the] vice president [of] Marketing and Customer Insights at Adobe. 'This tremendous amount of data reveals further deflation, higher unemployment and more weakness in the housing market than current reports suggest.'

You can read the entire article by following the link below:

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