Commerce, Complexity, and Evolution

Commerce, Complexity, and Evolution is a significant contribution to the new paradigm straddling economics, finance, marketing, and management, which acknowledges that commercial systems are evolutionary systems, and must therefore be analysed using evolutionary tools. Evolutionary systems display complicated behaviours which are to a significant degree generated endogenously, rather than being solely the product of exogenous shocks, hence the conjunction of complexity with evolution. The papers in this volume consider a wide range of systems, from the entire economy at one extreme to the behaviour of single markets at the other.


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